Post by nadinenadine on Mar 9, 2024 22:45:39 GMT -5
The creation of Buyer Personas at a conceptual level is attributed to Alan Cooper , software designer and programmer. He was the first to use the term personas for the creation of typical profiles of users who interact with a certain website. Cooper has reached this point thanks to the experience gained in the sector, through the study and creation of user-friendly software. The concept of buyer personas was first laid out in 1998 in the book The Inmates Are Running the Asylum . Since then, approximately 24 years have passed and the application of what Cooper proposed has seen significant diffusion, making it as relevant today as yesterday. What are they for? The use of Buyer Personas proves functional for setting up a marketing strategy modulated with a view to a business oriented towards the involvement, conversion and loyalty of new buyers: just like in the steps of the Customer Journey .
The information collected for the creation of Buyer Personas allows us to move towards a more real and human dimension, beyond statistics, numbers, even abstractions. The result is the creation of real archetypes or models through which to position the brand with respect to the actual needs and expectations of both current and potential customers. Not only that, the identification of Buyer Personas proves effective Loan Phone Number List for understanding purchasing behaviour , payment methods, what the needs are, the reasons why people approach a certain product and how to resolve them. It is, therefore, an analytical concept in a visceral way, capable of going to the bottom and deeply affecting the value system. In summary… On a practical level, by introducing this concept into your strategy it is possible to: ● Create content that can better engage your target audience .
Understand how to orient the marketing strategy , towards which channels and towards the precise needs of users. ● Segment the audience effectively, so as to facilitate the Lead Generation process . ● Align information, leading to single communication for all different departments of the company. ● Implement Inbound Marketing and Content Marketing strategies more easily , even for those who find themselves working in copywriting. ● Facilitate the work of sales staff , who have a precise preliminary idea right from the start about who they will find themselves dealing with. ● Create more serenity and empathy even in moments when it is necessary to implement problem solving measures .
The information collected for the creation of Buyer Personas allows us to move towards a more real and human dimension, beyond statistics, numbers, even abstractions. The result is the creation of real archetypes or models through which to position the brand with respect to the actual needs and expectations of both current and potential customers. Not only that, the identification of Buyer Personas proves effective Loan Phone Number List for understanding purchasing behaviour , payment methods, what the needs are, the reasons why people approach a certain product and how to resolve them. It is, therefore, an analytical concept in a visceral way, capable of going to the bottom and deeply affecting the value system. In summary… On a practical level, by introducing this concept into your strategy it is possible to: ● Create content that can better engage your target audience .
Understand how to orient the marketing strategy , towards which channels and towards the precise needs of users. ● Segment the audience effectively, so as to facilitate the Lead Generation process . ● Align information, leading to single communication for all different departments of the company. ● Implement Inbound Marketing and Content Marketing strategies more easily , even for those who find themselves working in copywriting. ● Facilitate the work of sales staff , who have a precise preliminary idea right from the start about who they will find themselves dealing with. ● Create more serenity and empathy even in moments when it is necessary to implement problem solving measures .